副教授

主要研究方向：

消费者心理;服务营销

学历：

香港城市大学 博士

研究成果

Wang, Xuehua, Cheris W. C. Chow, Chung Leung Luk, (2013), "Does Arrogance Discourage Sales of Luxury Brands in Emerging Economies? Not Really!", Psychology & Marketing, vol. 10, No. 30, pp.918-933.

Li, Yongqiang, Xuehua Wang, Lily Huang, Xuan Bai, (2013), "How Does Entrepreneurs’ Social Capital Hurt New Business Development? A Relational Embeddedness Perspective", Journal of Business Research, vol. 12, No. 66, pp.2418-2424.

Wang, Xuehua, Zhilin Yang, (2013), "Inter-firm Opportunism: A Meta-Analytic Review and Assessment of Its Antecedents and Effect on Performance", Journal of Business & Industrial Marketing, vol. 2, No. 28, pp.137-146.

Wang, Xuehua, (2011), "The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention", Journal of Services Marketing, vol. 25, No. 4, pp.252-259.

Wang, Xuehua, (2011), "The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions", Journal of Service Research, vol. 2, No. 14, pp.149-163.

Li, Yongqiang, Xuehua Wang, Zhilin Yang, (2011), "The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence in Emerging Economies: Evidence from China’s Auto Industry", Journal of Global Marketing, vol. 1, No. 24, pp.58-68.

Wang, Xuehua, Zhilin Yang, (2010), "The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image", Journal of Global Marketing, vol. 3, No. 23, pp.177-188.

Wang, Xuehua, Zhilin Yang, Ning Rong Liu, (2009), "The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence from the Chinese Mainland’s Automobile Market", Journal of Global Marketing, vol. 3, No. 22, pp.199-215.

Wang, Xuehua, Zhilin Yang, (2008), "Does Country-of-Origin Matter in the Relationship between Brand Personality and Purchase Intention? Evidence from China’s Auto Industry", International Marketing Review, vol. 4, No. 25, pp.441-457.

Zhuang, Guijun, Xuehua Wang, Lianxi Zhou, Nan Zhou, (2008), "Asymmetric Effects of Brand Origin Confusion: Evidence from the Emerging Market of China", International Marketing Review, vol. 4, No. 25, pp.458-474.

Wang, Xuehua, Zhilin Yang, (2008), "A Meta-Analysis of Effect Sizes in International Marketing Experiments", International Marketing Review, vol. 3, No. 25, pp.276-291.

Yang, Zhilin, Xuehua Wang, Chenting Su, (2006), "A Review of Research Methodologies in International Business", International Business Review, vol. 6, No. 15, pp.601-617.

主讲课程

市场营销原理, 全球营销, 战略品牌管理, 社会心理学

项目

消费者奉承行为对双态度、再购买倾向以及自尊的影响研究

项目分类：国家自然科学基金项目

项目子类：青年科学基金项目

立项日期：2013-08-21

计划完成日期：2016-12-31

上海市浦江人才计划 2012